A technical multi-purpose sports shoe, specially made with RYDEFOAM® eTPU midsole for great comfort and bounce, and an AEROKNIT® 3D knitted upper.
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{
"basic_info": {
"product_id": "elevar-arc-racer",
"product_name": "Elevar ARC Racer",
"product_url": "https://elevarsports.com/products/elevar-arc-racer",
"brand": "Elevar Sports",
"category": "Athletic Footwear",
"subcategory": "Multi-Purpose Running Shoes"
},
"enhanced_content": {
"ai_optimized_description": {
"primary": "A technical multi-purpose sports shoe, specially made with RYDEFOAM® eTPU midsole for great comfort and bounce, and an AEROKNIT® 3D knitted upper. It has a 32mm stack height and a 10mm heel drop. Perfect for running, training, trekking, sports, and daily use. Comes with a 360-degree support system with foam locks, a TPU heel stabilizer, and mid-foot support for a snug fit.",
"structured": {
"features": [
"RYDEFOAM® eTPU sole with 32mm height for extra comfort",
"AEROKNIT® 3D knitted fabric on top for a sock-like fit",
"360° support with foam locks and a strong TPU heel",
"Support on the sides of the foot to prevent twisting",
"Double loop laces for a tight, secure fit",
"10mm heel drop for a natural walking and running style"
],
"benefits": [
"Great cushioning to protect your feet during running or jumping",
"Breathable material for a sock-like fit that keeps your feet from sweating",
"Supports your foot from all sides so you don't get tired easily",
"Use it for many activities, from sports to daily wear",
"Get more bounce in every step to improve your performance"
],
"specifications": [
"Stack height: 32mm",
"Heel drop: 10mm",
"Upper material: 3D knitted AEROKNIT® fabric",
"Midsole: eTPU RYDEFOAM® technology",
"Support system: 360° with TPU reinforcement",
"Closure: Double loop lacing system"
]
}
},
"original_description": "A sneaker that can be used for many things, designed for comfort in lots of activities. It has a RYDEFOAM® sole for good bounce and comfort, and an AEROKNIT® top for a breathable, sock-like fit."
},
"attributes": {
"extracted_materials": {
"sole": {
"material": "eTPU (RYDEFOAM®)",
"percentage": 100,
"properties": ["responsive", "durable", "energy-return", "lightweight"]
},
"upper": {
"material": "3D knitted fabric (AEROKNIT®)",
"percentage": 85,
"properties": ["breathable", "flexible", "moisture-wicking", "sock-like fit"]
},
"support_elements": {
"material": "TPU (Thermoplastic Polyurethane)",
"percentage": 15,
"properties": ["rigid", "supportive", "durable"]
}
},
"dimensions": {
"stack_height": {"value": 32, "unit": "mm", "estimated": false},
"heel_drop": {"value": 10, "unit": "mm", "estimated": false},
"weight": {"value": 280, "unit": "grams", "estimated": true}
},
"care_instructions": [
"Use a soft brush to remove any loose dirt before cleaning",
"Wipe with a damp cloth and some mild soap",
"Let them dry naturally in a cool place, away from the sun",
"Don't put them in the washing machine or dryer",
"Keep them in a place with good air flow when you're not wearing them",
"Change the shoes when the sole looks worn out"
],
"certifications": [],
"safety_info": [
"Suitable for ages 16 and above",
"If you have serious foot problems, please ask a doctor before using",
"Make sure the shoe fits well to avoid blisters and pain"
]
},
"faqs": [
{
"question": "What is the ARC Racer best for?",
"answer": "The ARC Racer is great for running, trekking, training, sports, and even just for daily use. Because it's so versatile and has RYDEFOAM®, you can use it for heavy activities like running or just for walking around.",
"category": "usage"
},
{
"question": "What's special about RYDEFOAM® technology?",
"answer": "RYDEFOAM® is made from a special material called eTPU. It gives you better bounce, lasts longer, and feels more responsive than regular EVA foam in most shoes. It works well in different temperatures and stays comfortable for a long time.",
"category": "technical"
},
{
"question": "How does the AEROKNIT® material keep feet cool?",
"answer": "AEROKNIT® is a special 3D knitted material with tiny holes that let air flow in and out. This keeps your feet from getting too sweaty and gives you a comfortable, sock-like fit.",
"category": "technical"
},
{
"question": "What is heel drop and why is it important?",
"answer": "The heel of the ARC Racer is 10mm higher than the toe. This helps you run and walk more naturally, whether you land on your heel or the middle of your foot. It also provides good cushioning.",
"category": "technical"
},
{
"question": "How do I clean my ARC Racer shoes?",
"answer": "Use a soft brush to get rid of any dirt. Clean them with a damp cloth and some mild soap. Let them dry naturally away from sunlight. Don't machine wash them. Keep them in a place with good air flow.",
"category": "care"
},
{
"question": "What size should I get?",
"answer": "We use UK sizing. The top part of the shoe gives a sock-like fit, so your usual UK size should be perfect. You can also adjust the fit with the double loop laces.",
"category": "sizing"
},
{
"question": "Are these shoes good for the gym?",
"answer": "Yes, definitely! The 360° support system and side stabilizers make these shoes great for gym workouts, including side-to-side movements, lifting weights, and cardio.",
"category": "usage"
},
{
"question": "How long will these shoes last?",
"answer": "If you use them regularly (3-4 times a week), they should last for about 6-8 months. The eTPU RYDEFOAM® technology maintains cushioning properties longer than traditional foam materials.",
"category": "general"
}
],
"localization": {
"hindi": {
"product_name": "एलेवर आर्क रेसर",
"description": "तकनीकी बहुउद्देश्यीय एथलेटिक जूता जो RYDEFOAM® eTPU मिडसोल तकनीक और AEROKNIT® 3D बुनाई अपर के साथ इंजीनियर किया गया है। दौड़ने, प्रशिक्षण, ट्रेकिंग और दैनिक पहनावे के लिए डिज़ाइन किया गया।",
"key_features": [
"RYDEFOAM® eTPU मिडसोल तकनीक",
"AEROKNIT® 3D बुनाई फैब्रिक अपर",
"360° सपोर्ट सिस्टम",
"TPU हील स्टेबलाइज़र",
"डबल लूप लेसिंग सिस्टम"
],
"activities": ["दौड़ना", "ट्रेकिंग", "प्रशिक्षण", "खेल", "दैनिक पहनावा"]
},
"marathi": {
"product_name": "एलेवर आर्क रेसर",
"description": "तांत्रिक बहुउद्देश्यीय ऍथलेटिक शूज जे RYDEFOAM® eTPU मिडसोल तंत्रज्ञान आणि AEROKNIT® 3D विणकाम अप्परसह तयार केले आहे। धावणे, प्रशिक्षण, ट्रेकिंग आणि दैनंदिन वापरासाठी डिझाइन केलेले.",
"key_features": [
"RYDEFOAM® eTPU मिडसोल तंत्रज्ञान",
"AEROKNIT® 3D विणकाम फॅब्रिक अप्पर",
"360° सपोर्ट सिस्टीम",
"TPU हील स्टेबलायझर",
"डबल लूप लेसिंग सिस्टीम"
],
"activities": ["धावणे", "ट्रेकिंग", "प्रशिक्षण", "खेळ", "दैनंदिन वापर"]
},
"telugu": {
"product_name": "ఎలెవర్ ఆర్క్ రేసర్",
"description": "RYDEFOAM® eTPU మిడ్సోల్ టెక్నాలజీ మరియు AEROKNIT® 3D నిట్టెడ్ అప్పర్తో ఇంజినియర్ చేయబడిన టెక్నికల్ మల్టీ-పర్పస్ అథ్లెటిక్ షూ. రన్నింగ్, ట్రైనింగ్, ట్రెక్కింగ్ మరియు రోజువారీ ధరణకు రూపొందించబడింది.",
"key_features": [
"RYDEFOAM® eTPU మిడ్సోల్ టెక్నాలజీ",
"AEROKNIT® 3D నిట్టెడ్ ఫ్యాబ్రిక్ అప్పర్",
"360° సపోర్ట్ సిస్టమ్",
"TPU హీల్ స్టెబిలైజర్",
"డబుల్ లూప్ లేసింగ్ సిస్టమ్"
],
"activities": ["రన్నింగ్", "ట్రెక్కింగ్", "ట్రైనింగ్", "స్పోర్ట్స్", "రోజువారీ ధరణ"]
},
"kannada": {
"product_name": "ಎಲೆವರ్ ಆರ್ಕ్ ರೇಸರ್",
"description": "RYDEFOAM® eTPU ಮಿಡ್ಸೋಲ్ ತಂತ್ರಜ್ಞಾನ ಮತ್ತು AEROKNIT® 3D ನಿಟ్ಟೆಡ್ ಅಪ್ಪರ್ನೊಂದಿಗೆ ಇಂಜಿನಿಯರ్ ಮಾಡಲಾದ ತಾಂತ್ರಿಕ ಬಹುಉದ್ದೇಶ ಅಥ್ಲೆಟಿಕ್ ಶೂ. ಓಟ, ತರಬೇತಿ, ಟ್ರೆಕ್ಕಿಂಗ್ ಮತ್ತು ದೈನಂದಿನ ಧರಿಸುವಿಕೆಗಾಗಿ ವಿನ್ಯಾಸಗೊಳಿಸಲಾಗಿದೆ.",
"key_features": [
"RYDEFOAM® eTPU ಮಿಡ್ಸೋಲ್ ತಂತ್ರಜ್ಞಾನ",
"AEROKNIT® 3D ನಿಟ్ಟೆಡ್ ಫ್ಯಾಬ್ರಿಕ್ ಅಪ్ಪರ್",
"360° ಸಪೋರ್ಟ್ ಸಿಸ್ಟಮ್",
"TPU ಹೀಲ್ ಸ್ಟೆಬಿಲೈಜರ್",
"ಡಬಲ್ ಲೂಪ್ ಲೇಸಿಂಗ್ ಸಿಸ್ಟಮ್"
],
"activities": ["ಓಟ", "ಟ್ರೆಕ్ಕಿಂಗಗ್", "ತರಬೇತಿ", "ಕ್ರೀಡೆಗಳು", "ದೈನಂದಿನ ಧರಿಸುವಿಕೆ"]
},
"bengali": {
"product_name": "এলেভার আর্ক রেসার",
"description": "RYDEFOAM® eTPU মিডসোল প্রযুক্তি এবং AEROKNIT® 3D নিটেড আপারের সাথে ইঞ্জিনিয়ারড টেকনিক্যাল মাল্টি-পারপাস অ্যাথলেটিক জুতা। দৌড়ানো, প্রশিক্ষণ, ট্রেকিং এবং দৈনন্দিন পরিধানের জন্য ডিজাইন করা।",
"key_features": [
"RYDEFOAM® eTPU মিডসোল প্রযুক্তি",
"AEROKNIT® 3D নিটেড ফ্যাব্রিক আপার",
"360° সাপোর্ট সিস্টেম",
"TPU হিল স্ট্যাবিলাইজার",
"ডাবল লুপ লেসিং সিস্টেম"
],
"activities": ["দৌড়ানো", "ট্রেকিং", "প্রশিক্ষণ", "খেলাধুলা", "দৈনন্দিন পরিধান"]
},
"regional_context": {
"sizing_note": "UK sizing standard used across India. Consider half size up for wider feet common in Indian population.",
"climate_suitability": "Breathable AEROKNIT® upper suitable for India's humid climate. Performs well in temperatures 15-40°C.",
"cultural_relevance": [
"Suitable for morning walks in parks and residential complexes",
"Appropriate for gym and fitness centers",
"Casual enough for college and office casual dress codes",
"Good for festival season shopping and outdoor activities"
],
"local_use_cases": [
"Mumbai local train commuting with extended walking",
"Delhi NCR metro travel and city walking",
"Bangalore tech park campus walking",
"Chennai beach morning runs",
"Pune hill station weekend treks"
],
"regional_preferences": {
"north_india": ["Preferred for winter morning runs", "Good for Diwali season shopping walks"],
"west_india": ["Suitable for monsoon season with quick-dry properties", "Popular for Ganesh festival processions"],
"south_india": ["Excellent for temple visits requiring long walks", "Good for IT campus daily commuting"],
"east_india": ["Ideal for Durga Puja pandal hopping", "Suitable for Kolkata's walking culture"]
}
}
},
"ai_search_optimization": {
"primary_keywords": [
"running shoes",
"sports shoes",
"RYDEFOAM technology",
"running shoes for sweaty feet",
"all-rounder sports shoes",
"eTPU midsole shoes",
"training shoes",
"comfortable sports shoes",
"best running shoes India",
"sports shoes for men"
],
"secondary_keywords": [
"shoes for daily use",
"gym shoes",
"trekking shoes",
"good bounce shoes",
"energy return shoes",
"knitted shoes",
"supportive running shoes",
"all purpose sports shoes",
"shoes for jogging",
"walking shoes"
],
"long_tail_queries": [
"best running shoes for daily use and gym",
"comfortable sports shoes with good bounce",
"shoes that don't make feet sweat in Indian weather",
"one shoe for running, trekking and daily use",
"shoes with bounce for better performance",
"sports shoes with all-round support",
"running shoes with sock fit",
"long lasting training shoes"
],
"synonyms": {
"sneaker": ["shoe", "footwear", "sports shoe", "trainer", "joota"],
"cushioning": ["padding", "comfort", "shock absorption", "soft sole", "aram"],
"breathable": ["ventilated", "airy", "cool", " हवादार"],
"responsive": ["reactive", "bouncy", "springy", "good bounce"],
"support": ["stability", "strong grip", "balance"],
"versatile": ["multi-purpose", "all-rounder", "can be used for many things"]
],
"intent_tags": [
"performance",
"comfort",
"versatility",
"technology",
"durability",
"fitness",
"daily_wear",
"professional_sports",
"casual_athletics"
],
"semantic_clusters": [
"running_performance",
"athletic_comfort",
"technical_footwear",
"multi_activity_shoes",
"premium_sneakers",
"fitness_equipment",
"sports_technology"
]
},
"usage_intelligence": {
"use_cases": [
{
"scenario": "Morning jog in the park or your society",
"suitability": "excellent",
"reasoning": "RYDEFOAM® gives you good bounce for a steady run, and the breathable material keeps your feet cool even on long runs.",
"environment": "outdoor",
"context": "sports"
},
{
"scenario": "Gym workouts, including cardio and weight training",
"suitability": "very_good",
"reasoning": "The 360° support system and side stabilizers give you good grip for side-to-side movements, and the cushioning is great for jumping exercises.",
"environment": "indoor",
"context": "sports"
},
{
"scenario": "Daily commute to office and for casual outings",
"suitability": "very_good",
"reasoning": "The sock-like fit and breathable material keep you comfortable all day. Its stylish design looks good with casual office wear.",
"environment": "both",
"context": "casual"
},
{
"scenario": "Weekend treks and hikes on easy trails",
"suitability": "good",
"reasoning": "These shoes are strong and supportive enough for different paths, but for very difficult treks, proper hiking boots are better.",
"environment": "outdoor",
"context": "sports"
},
{
"scenario": "Long runs and marathon training",
"suitability": "excellent",
"reasoning": "The eTPU material keeps the shoes comfortable even on long runs. The 10mm drop helps with an efficient running style.",
"environment": "outdoor",
"context": "professional"
},
{
"scenario": "College campus daily walking",
"suitability": "excellent",
"reasoning": "Comfortable for walking around all day, stylish for hanging out with friends, and durable for daily use.",
"environment": "both",
"context": "casual"
}
],
"target_demographics": {
"age_groups": ["18-25", "26-35", "36-45"],
"activity_levels": ["beginner", "intermediate", "advanced"],
"professions": [
"Software professionals",
"Students",
"Fitness trainers",
"Healthcare workers",
"Sales professionals",
"Teachers"
],
"lifestyle_segments": [
"Fitness enthusiasts",
"Urban professionals",
"College students",
"Weekend warriors",
"Health-conscious individuals"
],
"use_contexts": [
"Daily fitness routines",
"Professional environments (casual)",
"Educational institutions",
"Recreation and leisure",
"Competitive sports training"
]
},
"seasonal_relevance": {
"year_round": true,
"peak_seasons": ["Winter", "Post-monsoon"],
"weather_suitability": ["Dry", "Humid", "Moderate rain", "Cool"],
"occasion_relevance": [
"New Year fitness resolutions",
"Pre-summer fitness preparation",
"Festival season walking and shopping",
"Back-to-school/college season",
"Corporate wellness programs"
]
},
"performance_contexts": {
"optimal_conditions": [
"Dry pavement and track surfaces",
"Temperature range 15-30°C",
"Regular fitness routines 3-5 times per week",
"Mixed indoor/outdoor activities",
"Moderate to high intensity workouts"
],
"limitations": [
"Not recommended for technical rock climbing",
"Limited traction on wet surfaces",
"Not suitable for extreme weather conditions below 5°C",
"May require break-in period for optimal comfort"
],
"complementary_products": [
"Moisture-wicking athletic socks",
"Fitness tracking devices",
"Gym membership or home workout equipment",
"Athletic apparel and activewear",
"Shoe care and cleaning products"
]
}
},
"variants": [
{
"variant_id": "39409990205525",
"sku": "ELEV-ARC-CB-UK9",
"image_url": "https://elevarsports.com/cdn/shop/products/Elevar_Sports_Men_ARC_Racer_Carbon_Black_Side_Angle_60c24a84-c726-4c6f-88c1-cf8b6853ef8a.png?v=1743689843",
"color": {
"name": "Carbon Black",
"hex": "#2C2C2C",
"localized_names": {
"hindi": "कार्बन काला",
"marathi": "कार्बन काळा",
"telugu": "కార్బన్ నలుపు",
"kannada": "ಕಾರ್ಬನ್ ಕಪ್ಪು",
"bengali": "কার্বন কালো"
}
},
"size": {
"uk": 9,
"us": 10,
"eu": 43,
"cm": 27.5
},
"pricing": {
"current_price_inr": 4490,
"original_price_inr": 5490,
"discount_percentage": 18.2,
"discount_code": "PREORDER500",
"price_history": [
{"date": "2025-09-01", "price": 5490},
{"date": "2025-09-15", "price": 4490}
]
},
"availability": {
"status": "pre_order",
"stock_level": null,
"estimated_delivery": "2025-10-15",
"shipping_info": "Free shipping across India for orders above ₹3000"
}
},
{
"variant_id": "39409990172757",
"sku": "ELEV-ARC-BLU-UK9",
"image_url": "https://elevarsports.com/cdn/shop/products/Elevar_Sports_Men_ARC_Racer_Cobalt_Blue_Side_Angle_06371994-f1b1-48f1-9768-ca627515fb2b.png?v=1743689843",
"color": {
"name": "Cobalt Blue",
"hex": "#0047AB",
"localized_names": {
"hindi": "कोबाल्ट नीला",
"marathi": "कोबाल्ट निळा",
"telugu": "కోబాల్ట్ నీలం",
"kannada": "ಕೋಬಾಲ್ಟ್ ನೀಲಿ",
"bengali": "কোবাল্ট নীল"
},
"cultural_significance": {
"hindi": "शुभ रंग, त्योहारों के लिए उपयुक्त",
"regional_preference": "Popular in North and West India for festive occasions"
}
},
"size": {
"uk": 9,
"us": 10,
"eu": 43,
"cm": 27.5
},
"pricing": {
"current_price_inr": 4490,
"original_price_inr": 5490,
"discount_percentage": 18.2,
"discount_code": "PREORDER500",
"price_history": [
{"date": "2025-09-01", "price": 5490},
{"date": "2025-09-15", "price": 4490}
]
},
"availability": {
"status": "pre_order",
"stock_level": null,
"estimated_delivery": "2025-10-15",
"shipping_info": "Free shipping across India for orders above ₹3000"
},
"variant_specific_context": {
"style_notes": "Vibrant blue color ideal for making a statement during workouts and casual wear",
"pairing_suggestions": [
"Pairs well with grey, white, and black athletic wear",
"Suitable for both gym and street style combinations",
"Popular choice for team sports and group activities"
],
"seasonal_appeal": "Particularly popular during monsoon season and winter festivals"
}
}
]
}